What is page 2 of Google Maps costing you?

Short answer

Ranking is not the unit a business decides on — calls and revenue are. This calculator converts one into the other: enter your monthly searches, average job value and close rate, then move your position from page two into the map pack and watch what changes. Every assumption is on screen and editable, because there is no authoritative click-through table for the local pack and this tool does not pretend otherwise.

Your numbers

Start from an industry
Click share by position — editable assumptions

No authoritative click-through table exists for the local pack; the figures in circulation come from vendor studies with incompatible methods. These are starting points. What is well established is the concentration — the top three take the large majority of local search traffic — which is why the step down to page two is the steepest one here. Change any of them to match what you actually see.

Position 1 in the map pack
%
Position 2
%
Position 3
%
Page 2 — behind "More places"
%
Not showing at all
%

The gap, per month

$2,551

16 more calls a month, at the position you are aiming for

Over a year, that is $30,618.

Where you are now
3 calls · $510
Where you want to be
19 calls · $3,062

An estimate from your own inputs, not a forecast. Its job is to size the gap in the units you decide on, rather than in ranking positions.

Find out why you rank there

Free audit — scores your profile and lists what is holding it back

Common questions

About the model, and what it can and cannot tell you.

It estimates how many calls and how much revenue a business is losing each month by ranking below the Google map pack instead of inside it. You supply monthly searches, the share of searchers who make contact, your close rate and your average job value; the calculator applies a click share for your current position and for the position you are aiming at, and reports the difference.